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Research papers

Reports of the death of brands have been greatly exaggerated

The paper criticises the widespread speculation following "Marlboro Friday" in 1993 that consumers have turned against brands and are increasingly motivated by price alone. Retailer power is a real phenomenon, but many of the other claims made about...

Catalogue: Seminar 1994: Building Successful Brands
Author: Paul Feldwick
June 15, 1994
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Citation

Feldwick, P. (1994a, June 15). Reports of the death of brands have been greatly exaggerated. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reports-of-the-death-of-brands-have-been-greatly-exaggerated


Research papers

Efficient consumer response

The purpose of this presentation is to discuss a new movement that will affect consumers world-wide in the next few years. It is an area where research is at the very heart of decision making in companies. This movement is called Efficient Consumer...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: James Rose
Company: Nielsen
June 15, 1994
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Citation

Rose, J. (1994a, June 15). Efficient consumer response. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/efficient-consumer-response


Research papers

We're out of the trenches

The downward pressure on pharmaceutical product prices and the level of profitability is already forcing companies to consider how to cut costs and to gain the most out of the money that is spent. An improvement in the way resources are allocated...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Alan J. Bowditch
June 1, 1994
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Citation

Bowditch, A. J. (1994a, June 01). We're out of the trenches. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/we-re-out-of-the-trenches


Research papers

General practitioners' price awareness in the asthma market

This paper outlines the method and some of the main findings of a research study conducted amongst 102 General Practitioners in the UK in August 1986. The aim of the study was to establish the extent of GPs' awareness of the prices of products...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Christine McCann
June 15, 1987
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Citation

McCann, C. (1987a, June 15). General practitioners' price awareness in the asthma market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/general-practitioners-price-awareness-in-the-asthma-market